Art Direction | Photography
Create UGC Style Assets for Einstein Bros. Bagels Digital Channels
How do you schmear?
On a recent campaign trip we brought a half-dozen bagels and different cream cheese spreads. We learned there are two types of bagel eaters, open faced and sandwich. Which type are you?
Meet Claire
She’s the brains behind the concept, “How do you schmear?” while observing how our friends were preparing their bagels she realized there are clearly two types of bagel enthusiasts, open face and the sandwich. She’s an open face bagel loving gal.
Coffee
